Snap, Crackle and Pop! Haven brokered a deal with Crayola Australia to bring some creative fun to breakfast and snack time with Kellogg’s! The collaborative promotional packs featured across Kellogg’s cereal and muesli brands invited kids to colour in the black and white packaging to win! Browser-based augmented reality was also a feature of the campaign, which enabled consumers to bring the characters of their coloured-in boxes to life! The collaboration also set the bar high, being one of the first instances of in- browser augmented reality for an FMCG brand.