Pokémon x Coles Builders

Coles ran an exciting 7-week Pokémon promotion, offering customers one of 35 buildable, recyclable cardboard Pokémon builders in a surprise blind bag for every A$30 spent. Supported by a strong range of 41 SKUs of licensed merchandise, plus toys, publishing, and Pokémon Trading Cards already available in-store, the campaign also featured two exclusive promotional items. Designed to be both fun and eco-friendly, this initiative aimed to boost brand engagement and drive sales across all Pokémon pillars, giving fans more ways than ever to collect, play, and connect.