LOL Surprise! Secret Mission
(LOL Surprise! Pets Exclusive Campaign at Big W)
A ‘Treasure Hunt’ activation experience in all 148 Big W Stores sent customers down every aisle! A coordinated effort across toys and 10 licensed categories saw exclusive product offerings championed by front of store standees, six in-store additional location flags and pages of catalogue and website support. All this delivered a multi-million dollar incremental buy-in for the brand.