Peter Rabbit @ Target
Our first Peter Rabbit (Beatrix Potter) mass market partnership kicked off Target Australia, who launched with a multi-category Easter campaign, which included 21 infantwear pieces and a 7-piece matching family sleepwear offer! Additional categories included nursery toys, nursery homewares, Easter gifting and publishing. Target supported the Easter range with a full-page in catalogue, branded online landing page and digital marketing. Off the charts sell through has secured the brand a permanent & prominent place in Target stores nationwide.